Burke Fitness, LLC
Personal brand/business developed in 2012
Background
Began business in 2012 as a way to market my personal training and strength coaching services.
Created brand design system to include logos, color palette, type fonts and web design for desktop and mobile.
Started in 2012 after graduating from Ohio State
Started training clients at their home and progressed to having clients at multiple gyms across Columbus, OH
Designed and marketed Burke Fitness merchandise
Developed partnerships to increase brand awareness and fundraise for causes that are meaningful to me
About the business
Marketing
Logos and Branding
Apparel
Partnerships
Main logo
Began as a sketch idea to merge the B and F into one logo
Sketch
Digitized Logo
Colors
Burned orange, black and shades of grey became the brand color palette
Apparel
After coming up with some designs that people liked, I decided to start marketing my brand of apparel on the website!
To expand brand awareness, I developed three key partnerships
614fitness
Pelotonia
Run Down the Demons
Partnerships
614fitness
Began in 2014
Promoted fitness classes and workshops
Assisted in expansion and growth of 614fitness brand
Designed "614Garage" personal training addition
Held fundraisers
Pelotonia
Pelotonia is a community that is determined to see an end to cancer.
Designed t-shirts as fundraisers with 100% of proceeds going to the Pelotonia organization to fund cancer research
Held fundraisers and rode in 5 Pelotonia's
Run Down the Demons
Official Strength Sponsor- 2017
RDTD was a nonprofit to raise awareness about mental health issues that veterans and their families face, such as suicide and PTSD.
Prepared athletes for competing in the Run Down the Demons obstacle race
